How China's Second-Hand Goods Pilot Program Is Shaping the Future of Sustainable Fashion
Background of the National Seminar on Second-Hand Goods Circulation

On December 11, 2024, the Ministry of Commerce of the People’s Republic of China, alongside four other national departments, issued a significant notice titled “Notice on Organizing the Pilot Project for Second-Hand Goods Circulation” (Shangban Liutong [2024] №474). This notice set the groundwork for the development of a more robust and sustainable second-hand goods market in China, emphasizing the importance of second-hand goods in promoting resource recycling, meeting the diverse consumption needs of consumers, and contributing to the shift toward green and sustainable lifestyles.
The notice outlined the initiation of pilot projects for the circulation of second-hand goods in various sectors such as mobile phones, computers, 3C products, clothing, and furniture. The goal is to foster the high-quality development of the second-hand goods industry over the next three years, with an emphasis on building standardized, professional, and innovative second-hand markets. Additionally, online platforms for second-hand goods trading and community-based markets were highlighted as crucial elements for expanding access to and participation in the sector. By 2027, the goal is to establish a comprehensive and legally compliant system for second-hand goods circulation, supported by robust digital infrastructure and innovative business models.
The notice calls for the establishment of second-hand goods trading markets integrated into urban commercial networks and encourages the development of “Internet+” services to facilitate transactions. Furthermore, it stresses the importance of innovative trading methods such as e-commerce platforms, second-hand goods rentals, auctions, and repair services, alongside regulations to ensure safe, transparent, and sustainable practices across the entire sector.
The pilot program will support cities and businesses across China in implementing these goals, with an emphasis on collaborative efforts between government bodies and businesses to streamline the development of the sector.
This foundational framework established by the notice directly informed the objectives of the National Seminar on Second-Hand Goods Circulation, where industry leaders, experts, and government officials gathered to discuss how to implement these policies effectively and to explore the practical steps needed to achieve the outlined goals.
Key Details of the Seminar and DoDoBird’s Participation

We are thrilled to share some fantastic news from the National Seminar on Second-Hand Goods Circulation, organized by the Chinese Ministry of Commerce. This online seminar, held on January 17, 2025, from 10:00 AM to 11:30 AM, aimed to provide guidance on how cities and enterprises can apply for participation in the second-hand goods circulation pilot projects. The purpose of this seminar was to discuss the operational details and necessary requirements for enterprises involved in the pilot program, and it provided an excellent platform for exchanging insights into how to facilitate the healthy development of the second-hand goods industry in China.
DoDoBird had the privilege of being the only representative from the second-hand clothing industry invited to this prestigious event. This seminar focused on the upcoming pilot programs for second-hand goods circulation in China, signaling a pivotal step toward the standardization and growth of the industry.
The seminar emphasized the role of second-hand goods in promoting sustainability by reducing resource consumption and minimizing environmental pollution. This aligns perfectly with DoDoBird’s mission of fostering a circular economy and supporting sustainable fashion practices.
As industry data continues to show year-on-year growth, the recognition of the second-hand sector’s positive environmental impact has never been more important. In fact, it is highly motivating to see how the sector is becoming a critical player in the global movement toward sustainable consumption.
Key Highlights of the Pilot Program for Second-Hand Goods

During the seminar, the pilot program for second-hand goods circulation was discussed in detail, with a focus on four key industries: mobile phones, 3C products (computers, communications, and consumer electronics), clothing, and furniture. The program’s goal is to facilitate the creation of dedicated second-hand goods markets across China, both in cities and rural areas. This initiative is designed to promote the healthy development of second-hand goods circulation, including purchasing, sales, and consignment activities.
Here are some of the main points of the pilot program:
- Expansion of Second-Hand Goods Markets: The plan includes integrating second-hand goods outlets into urban commercial areas and establishing second-hand goods trade centers in towns and villages. This will create accessible points for the circulation of second-hand products.
- Legal and Standardized Operations: The program emphasizes the importance of a registration system for acquisitions, ensuring that transactions are compliant with national regulations. There will be a focus on standardizing online transactions, establishing regulations for the sector, protecting consumer data, and improving oversight and supervision.
- Digitalization of Second-Hand Goods: One of the exciting developments is the establishment of an online platform that utilizes technologies such as artificial intelligence (AI) and big data for evaluating second-hand products. This platform will ensure transparency and traceability, enhancing the industry’s credibility and efficiency.
- “Internet+” Approach: The plan also encourages the development of digital tools and platforms that make second-hand goods accessible and convenient for consumers, including “Internet+ services that can reach rural areas and support local community-based exchanges of second-hand items.
These steps will undoubtedly drive the industry forward, creating new opportunities and improving the efficiency of second-hand goods circulation across China.
Why DoDoBird Is Leading the Charge
DoDoBird’s commitment to high-quality standards in the second-hand clothing industry has been widely recognized by government agencies and industry associations. We are proud that our efforts to promote sustainable fashion practices and contribute to a circular economy have been acknowledged on a national level.
Our participation in this seminar reflects our ongoing mission to support and develop sustainable business practices within the second-hand clothing sector. As a key player in the industry, we are thrilled to contribute to the growth and regulation of the market, helping to establish standardized processes for second-hand goods, ensuring quality, safety, and sustainability.
What This Means for the Future of the Industry
The future of the second-hand goods market in China looks promising, with clear regulations and pilot programs paving the way for expansion and innovation. The industry is poised to grow, fueled by both consumer demand for more sustainable options and government policies that encourage responsible consumption.
At DoDoBird, we believe that the second-hand clothing industry has a vital role to play in fostering a greener planet. We are excited about the upcoming policies and their potential to foster a healthy, thriving second-hand market. This is not just a business opportunity — it’s an essential step toward environmental sustainability, supporting the idea that reducing, reusing, and recycling can change the world.
We look forward to seeing more policies and support for the second-hand goods industry, as well as a global movement toward sustainable consumption. Together, we can make a positive impact on the planet and contribute to the future of fashion.
Join the Movement for a Greener Planet 🌍
We are excited to continue our journey in helping create a sustainable future. With the growing support for circular economy practices and increasing demand for second-hand products, we are optimistic about what lies ahead. Let’s continue to promote eco-friendly choices and help build a cleaner, more sustainable world for future generations.
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