How REDnote’s Surging Popularity is Rewriting Global Digital Boundaries
Nan Feng Chuang, January 16, 2025 Reporter: Lu Ming | Interns: Lai Dingmeng, Song Jiali | Editor: Xiang You After a surge of new American users flooded REDnote (Xiaohongshu), the platform’s native users jokingly remarked, “Suddenly, REDnote became Little Western Book.” It’s indeed a curious phenomenon. On this Chinese social platform, a group of Americans have come to call themselves “cyber refugees,” cautiously greeting Chinese netizens with their photos and videos. These diverse faces quickly received a warm welcome from the platform’s native users, even with a brief self-introduction or an impromptu video, receiving thousands of likes and friendly comments. These diverse faces quickly received a warm welcome from the platform’s native users, even with a brief self-introduction or an impromptu video, receiving thousands of likes and friendly comments Asta, who had only joined REDnote two days earlier, was wearing a self-sewn Western classical dress and displayed it on the platf...