The Global Odyssey of Chinese Brands: From Black Myth to Sustainable Fashion

 The Black Myth in a Modern World

Recently, the game "Black Myth: Wukong" made headlines across gaming communities, especially as it participated in IGN's Game of the Year (GOTY) poll. As an unexpected yet powerful contender, this game has highlighted how China's manufacturing prowess and cultural depth are being increasingly recognized on the global stage, albeit amidst considerable misunderstandings and resistance.

IGN's Game of the Year (GOTY) poll

This epic game, inspired by the Chinese classic Journey to the West, offers a deep dive into the lore of Sun Wukong, the Monkey King. For many gamers across the world, playing this game might have been their first exposure to the true origins of Sun Wukong. Before this, many assumed that "Wukong" was simply derived from Dragon Ball, the anime series that features a character loosely inspired by the mythological figure. With stunning graphics, intricate storytelling, and a narrative steeped in Chinese mythology, "Black Myth: Wukong" is reshaping perceptions about Chinese culture, moving from misconceptions to admiration.

Yet, "Black Myth: Wukong" faces challenges akin to those of countless Chinese brands before it. In IGN's voting, the game went from being the frontrunner with a 90% win rate to dropping to third place due to alleged manipulation. Whether these accusations are based on reality or misjudgment, they echo a familiar narrative: a reluctance to accept the growing influence of Chinese innovation. Such scenarios reveal the skepticism that Chinese brands often face when competing on international platforms.

The Parallel Journey of Chinese Brands Overseas

The challenges faced by "Black Myth: Wukong" are representative of a broader journey shared by many Chinese brands, from consumer electronics to electric vehicles, and now second-hand fashion. Chinese products were once widely dismissed by international markets, deemed inferior and lacking originality. This skepticism stemmed largely from a lack of understanding, compounded by years of low-cost, high-volume manufacturing which did not prioritize brand image.

Take, for instance, the journey of China's electric vehicle (EV) industry. Companies like NIO, BYD, and XPeng began with little recognition outside China. However, as these brands made significant advancements in battery technology, performance, and pricing, they started to capture global attention. Just a decade ago, it was hard to imagine that Chinese-made EVs could stand shoulder-to-shoulder with American giants like Tesla. Today, BYD is not only a domestic leader but also one of the largest EV manufacturers globally, exporting vehicles to Europe, South America, and beyond.

This "unfamiliarity-to-reluctance-to-acceptance" pathway is evident across many industries where China has ventured. Initial reluctance eventually gives way to widespread adoption when the quality and value become undeniable—a phenomenon humorously termed the "true fragrance law" or “真香定律” by Chinese netizens.

The Story of Second-Hand Clothing: A Path Towards Trust and Sustainability

The second-hand clothing industry, too, has seen this dynamic unfold. China's domestic recycling and re-commerce industries are rapidly evolving, as is the second-hand fashion market for export. Initially, Chinese second-hand apparel struggled with the perception that reused clothing from China could not match the quality of offerings from more established markets like Europe or North America. The notion of "used goods from China" was not something many overseas buyers were eager to entertain.

However, the truth is far more complex and promising. The Chinese government has taken significant steps to regulate the second-hand clothing sector, transitioning it from a loosely organized trade to an industry with established standards. The "Implementation Opinions on Accelerating the Recycling of Waste Textiles" issued by the National Development and Reform Commission in 2022 reflects China's determination to create a sustainable and efficient system for textile recycling. This move is intended not only to reduce waste but also to enhance the overall quality of second-hand garments available for export.

DODO, a pioneering platform in China's second-hand clothing industry, is leading this charge towards transparency, quality, and sustainability. Similar to the trajectory of "Black Myth: Wukong," DODO has faced moments of skepticism and fierce competition, but it remains steadfast in its mission. By emphasizing quality control, stable pricing, and an unwavering commitment to ethical business practices, DODO aims to offer its global partners more than just products—it offers reliability, trust, and a promise for sustainable consumption.

DODO Bird  LOGO

Overcoming Obstacles: Learning from the Past

It’s important to acknowledge the challenges unique to this industry. Initially, the market saw an influx of players, leading to over-competition and the prevalence of "恶性竞争" (vicious competition). This phase saw a rise in "劣币驱逐良币" (bad money drives out good money), where unscrupulous players with lower standards began pushing quality-focused businesses out of the market.

However, with increased regulation and oversight, the landscape began to change. DODO was among the first to advocate for higher standards, even when this meant confronting the complexities of pricing pressures and market misgivings. It mirrors the approach taken by Black Myth’s developers, who bet on the quality and authenticity of the game, even if that meant taking on some of the industry’s biggest names head-to-head.

Today, DODO is participating in the creation of industry standards for second-hand clothing in China, paving the way for a more organized and quality-driven market. As China’s second-hand textile industry becomes increasingly recognized for its capabilities, the concept of "Made in China" is being gradually replaced with "Crafted in China"—a symbol of quality and innovation.

Real Case Studies: The True Value of Chinese Goods

Several real-world cases underscore how Chinese goods have broken through the barriers of skepticism. Xiaomi, once known primarily for budget smartphones, is now recognized for its innovative and reliable products across various categories, including smart home gadgets. Xiaomi's entry into markets like India and Europe shows how quality, pricing, and consumer trust combine to break stereotypes. Xiaomi phones, initially dismissed as cheap copies, are now praised for their cutting-edge features at affordable prices.

Similarly, the experience of "Black Myth: Wukong" reflects the fact that while initial biases may exist, consistent quality and a commitment to innovation can overcome resistance. The developers bet on detailed storytelling, high-quality graphics, and a game engine that could rival any AAA title. The result? Even in the face of IGN voting controversies, it remains a fan favorite, challenging long-held prejudices and rewriting the narrative of Chinese gaming.

Moving Towards a Green Future: The Role of DODO in Sustainable Fashion

The second-hand clothing market is not just about profit—it’s also about sustainability. With the world increasingly focused on reducing carbon emissions and minimizing waste, the role of recycled textiles cannot be overstated. China, as one of the world’s largest textile producers, has an even greater responsibility to set an example in recycling and responsible consumption.

DODO's commitment to quality, transparency, and sustainability directly supports these global goals. By offering high-quality second-hand clothing, shoes, bags, and home textiles, DODO helps reduce the demand for new textile production, which is a major contributor to pollution and resource depletion. Moreover, DODO’s effort to ensure that every piece of clothing is processed and sorted under strict quality standards provides assurance to international buyers about the value they’re receiving.

Much like the impact of "Black Myth: Wukong," which helps shift perceptions of Chinese innovation, DODO aims to demonstrate that second-hand clothing from China can also lead the market in terms of quality and sustainability. In the face of challenges, both are committed to elevating the perception of what "Made in China" truly represents.

Conclusion: Trust, Quality, and the Future

The path to global recognition for Chinese brands, whether in digital entertainment, automotive, or textile industries, is paved with obstacles. However, with challenges come opportunities to educate, innovate, and elevate. "Black Myth: Wukong" stands as a testament to China's cultural depth and creative capability, while DODO symbolizes China’s commitment to sustainability, quality, and ethical practices in the global second-hand clothing market.

By holding firm to our values—transparency, quality, and a shared vision for a sustainable future—Chinese brands like DODO are poised to reshape global perceptions. As more consumers and businesses engage with our products, they will move beyond initial doubts to discover the genuine value we bring, just as many have already done with other Chinese innovations.

Together, we are not only providing products but also telling stories, sharing a culture, and most importantly, contributing to a greener, more connected world.

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